2600 m² beauty & lifestyle hub in Forum Mall. Retail, salon & cultural zones in a ritual-inspired design concept

Beauty Sfera is a 2600 m² multifunctional beauty and lifestyle space in Forum Mall, Almaty. Unlike conventional salons, this project was designed by our studio as a ritual space - a place of decision, control, and inner power

The interiors are built on clarity and tension: matte off-white walls, cold stainless steel, and accents of deep red. Together they create a disciplined and spiritual atmosphere, evoking Kazakh steppe landscapes not through ornament, but through rhythm, silence, and elemental force

Key highlights include structured retail islands, a Salon de Beauté with gradient curtains and sculptural furniture, and an event gallery designed for launches and cultural programming. Lighting design features Moooi Serpentine fixtures and suspended LED tubes, reinforcing the sense of precision and ritual

Beauty Sfera represents a new typology: a hybrid between beauty retail, salon, and cultural stage. It is positioned as an elevated environment for cosmopolitan guests seeking more than decoration - a space where structure, ritual, and identity define the experience