Flagship showroom & lifestyle hub with premium motorcycle displays and retail design

BMW Motorrad’s flagship showroom in Almaty was designed by our studio to embody the brand’s philosophy: “Make Life a Ride.” The concept blends industrial minimalism with premium finishes, creating a space that celebrates precision engineering and lifestyle aesthetics

The layout integrates a motorcycle display hall, a retail zone for gear and apparel, and a BMW Bar designed with metallic finishes as a sleek hospitality feature. Clean concrete, natural textures, and linear accent lighting emphasize modernity, performance, and exclusivity

The showroom is more than a retail environment - it functions as a cultural hub for riders, bringing together community, brand identity, and aspirational design. BMW Motorrad Almaty exemplifies our approach to crafting flagship retail spaces where product, brand, and lifestyle seamlessly intersect