Gastro pub chain with industrial-pop interiors & humor-driven brand identity
- Location: Almaty, Taraz and other cities in Kazakhstan
- Type: Gastro Pub Chain (F&B)
- Area: 400-600 sq.m per venue
- Year: 2018–2025
- Status: Completed & Operating
- Client: Chechil Brand
Chechil is one of Kazakhstan’s most recognizable gastro pub brands - a fusion of food, beer, and music culture wrapped in a playful, rebellious spirit. Our studio has designed and visualized interiors for multiple Chechil locations, from the Chechil Pub in Almaty (Sputnik Mall) to concepts across Almaty, Taraz, Zhanaozen, and beyond
Each venue reflects the brand’s DNA - industrial bases, ironic pop-culture details, and humor-driven identity - while adapting to local context and site-specific architecture. Large-scale sculptural elements, custom graphics, and signature irreverent details give every space its own twist
Our role extended beyond interiors to strengthening the Chechil brand language across multiple cities, ensuring visual consistency while keeping each location unique