Local adaptation and project management for Etam boutiques in Kazakhstan - ensuring seamless implementation of the Paris-based brand’s global design concept

The Etam Branch Network project included a series of store openings across Kazakhstan — in Mega Alma-Ata, Khan Shatyr, and Dostyk Plaza — executed under the brand’s global retail design concept

Untitled No.16 led the project management and local implementation process for all three locations, ensuring the full and accurate adaptation of Etam’s international design standards to local technical and regulatory conditions

Our team coordinated communication between the Paris headquarters, regional contractors, and mall administrations, supervised the quality of construction, and managed on-site adjustments during fit-out and installation

The stores reflect Etam’s global identity — a refined combination of feminine softness, minimalism, and modern retail functionality — delivered through precise coordination and high attention to detail