Kids boutique in Esentai Mall. Scandinavian minimalism meets imagination. Designed by Untitled №16, Almaty

Happy Kingdom is more than a children’s boutique — it’s a carefully designed world where imagination meets design. The concept brings together function, comfort, and storytelling, creating a space that speaks to both children and adults

The task was to create an interior that supports the brand’s philosophy — quality, care, and joy - while allowing kids to explore freely and parents to enjoy a relaxing retail experience.

The design draws inspiration from the idea of a “magical kingdom,” where simplicity, light, and curiosity shape the visual narrative. The central white decorative tree became the heart of the space — a symbol of growth, imagination, and connection

Each zone — display, play, cashier, and lounge — is functionally distinct but visually seamless, connected by soft lighting and natural tones

Natural materials define the interior: light wood flooring, textured brick walls, and soft textiles. Rounded edges, low furniture, and child-friendly ergonomics make the environment safe and accessible

The palette combines creamy whites, blush pinks, and muted purples. Hand-painted clouds and illustrated characters add warmth and a sense of wonder — every detail celebrates the joy of childhood.

Happy Kingdom captures the essence of playful minimalism - a retail space that feels human, emotional, and memorable. Here, design becomes part of storytelling, transforming a boutique into a true brand experience