Kids fashion boutique at Dostyk Plaza. Playful geometric design with bright colors.

HAPPY KINGDOM
  • Location: Almaty, Dostyk Plaza
  • Type: Retail
  • Area: 120 sq.m
  • Year: 2019
  • Status: Completed & Operating
  • Client: Happy Kingdom
Happy Kingdom interior — decorative tree and purple skirt, design by Untitled №16

Happy Kingdom in Dostyk Plaza represents a new evolution of the brand — cheerful, functional, and design-forward.

This interior tells a story of color, geometry, and joy — where design speaks the universal language of childhood


The concept focuses on creating a space where kids feel inspired and parents feel at ease


Playful geometry and bold color blocks create visual rhythm while maintaining balance and simplicity. The result is a space that’s bright, open, and intuitively navigable

The boutique is designed around modular geometry: houses, triangles, and arches frame the collections and define zones.

The yellow cashier counter, with the glowing “magic every day” sign, acts as a joyful focal point. Pink and blue metal racks add structure and softness at once, enhancing the playful yet clean aesthetic


The layout is intentionally low and open, designed at a child’s eye level


Every shape, shelf, and curve invites discovery — turning shopping into a fun experience rather than a routine