4F & Rip Curl Multibrand Sports Retail in Almaty

Sport Concept in Almaty is a multibrand retail destination that unites performance-driven 4F sportswear and surf-inspired Rip Curl lifestyle under one roof. Designed by our studio, the project combines industrial aesthetics with storytelling, creating a dynamic environment where shopping becomes an active lifestyle experience

The interiors balance raw and warm materials: polished concrete and black steel frames contrasted with timber inserts. Linear lighting and illuminated brand walls emphasize the zoning, while modular displays provide flexibility for seasonal collections and capsule launches

The 4F area embodies structure and performance, highlighting technical gear and training apparel. In contrast, the Rip Curl area introduces surf culture, lifestyle graphics, and warmer tones, celebrating freedom and ocean-inspired energy

Sport Concept is more than a store — it is a hub for Almaty’s young, active audience, blending sports fashion with cultural identity. It showcases both technical gear and casual wear, reinforcing the synergy between function and style